Saving the Sea with Sustainable Fashion from EJF

Save the Sea campaign from EJFThe Environmental Justice Foundation (EJF) has just launched a fantastic new collection of designer t-shirts in support of their Save the Sea campaign. London-based designers Emma Cook, Patternity and Serge DeNimes have each donated unique ocean-inspired designs to raise funds and awareness of the importance of preserving our oceans. This will in turn support future research and resources available. 

Emma Cook’s design is a beautiful photo-realistic image of the sea bed inspired by the beauty of the ocean and its marine life. Design duo Patternity use pattern to show the devastating effects of bottom trawling on our oceans floors, marine habitats and wildlife. Serge DeNimes’ ‘Drop in the Ocean’ design highlights one of this season’s key trends, communicating the importance of the campaign through a bold slogan. 

The ocean-inspired t-shirt collection supports EJF’s award-winning Save the Sea campaign. 100% of funds raised will go directly towards EJF’s work protecting ocean ecosystems and threatened species including sharks, turtles, rays and dolphins, and promoting the need for transparency and traceability in seafood supply chains.

 Caroline Ford supporting the EJF campaign

How will this campaign help?

Day to day we don’t usually think about how our oceans are in trouble so this campaign is an informative way to spread the message. You can read all about the threats facing our blue vastness here

Celebrities such as James Brown, George Craig, Caroline Ford, Izzy Lawrence, Ben Lloyd-Hughes, Zara Martin, Max Rogers, Diana Vickers and Kimberly Wyatt have all shown their support for saving our oceans by being photographed in the designs.

Ben Lloyd-Hughes supporting the save the sea campaign

From the designer…

Designer Emma Cook said that she was “proud to be supporting EJF’s Save the Sea campaign with this design which is a snapshot of the precious ocean life that needs our urgent protection. EJF’s work combating illegal pirate fishing not only helps protect vulnerable marine species like sharks but also the communities who are dependent on the oceans for food and livelihoods.” 

Serge DeNimes founder and designer Oliver Proudlock said that he was “really excited to be able to support EJF on their Save the Sea campaign, highlighting the importance of the preservation of our world’s oceans. We wanted the bold print and slogan ‘Drop in the Ocean’ to make a statement of how important it is to protect sealife.’’ 

Diana Vickers shows her support for EJF campaign

Patternity’s design is an example of their use of patterns “as a tool to help people better understand and feel connected to the world around them – driving positive social change”. 

How much do the sea t-shirts cost?

At a very reasonable price of £30, you can bag yourself a Save the Sea t-shirt from

Which design do you like?

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